"This classic should be on every brand manager's reading list"

Former Chairman, Marketing Science Institute
Nancy L Salz Consulting
Customized Marketing Communications Seminars and Consulting
Our 28th Year!

Who We Are and
What We Do
"Managing Your Agency — 2012"
"Marketing Communications That Work"
"Brand Positioning & The Creative Brief"
"How to Evaluate Marketing Communications"
On-site Seminars: Our Specialty
A Message From Nancy For Prospective Participants
How We Do What We Do
How to Get the Best Creative Work From Your Agency (Book and E-book)
Contact Us

HOW TO GET THE BEST CREATIVE WORK FROM YOUR AGENCY: Advertising, Interactive and Other Marketing Communications - Fifth Edition. Paperback, McGraw-Hill, 2005. Kindle Edition, 2011


Since publication of the first edition of Nancy Salz's classic guide, thousands of marketers have gained the insights and skills to work most productively with their agencies to get the best advertising, direct response, promotion and other marketing communications. Now the invaluable book has been extensively revised to expand on Web sites, Web advertising and other interactive communications.

Readers discover how to ...

  • Consistently get their agency's best work
  • Quickly build a collaborative relationship with their agency teams by using Salz's seven step process
  • Lead and motivate their agency at every step of the development process
  • Avoid mistakes that can hinder team productivity
  • Smooth out an occasionally (or frequently) rough relationship.

This popular resource provides the guidance that brand, marketing and communications managers, entrepreneurs and anyone involved with external creative resources need for success.

Buy it on Amazon! Click on the links below:

Kindle Edition

Paperback